{"product_id":"wella-shinefinity","title":"Wella Shinefinity Zero Lift Glaze Demi-Permanent Hair Colour - 60ml","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBuy 4 Get 1 Free on All Wella Colour!\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDiscount automatically applied at checkout!\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDescription\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eExperience the brilliance of Shinefinity, a colour glaze that delivers results with zero lift, zero damage and a shine you can feel. \u003cbr\u003e\u003cbr\u003eFree from ammonia, silicones, alcohols, it ensures translucent natural results. \u003cbr\u003e\u003cbr\u003eA zero damage Color Glaze with hydrating lipids, Nourishes the hair strand and smooths the cuticles for a silky feel and healthy-looking shine. \u003cbr\u003e\u003cbr\u003eEnjoy the irresistable silky hair feel with Shinefinity Glaze.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHow-To-Use\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable gloves.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply the mixture using the applicator bottle or the bowl and brush.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply Shinefinity to pre-shampooed and towel-dried hair evenly from roots to tips.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor even more intensity, apply the mixture directly on to dry hair.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDevelopment time is up to 20 minutes without heat and for a more intense result, use added heat for 15 minutes. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTo treat root regrowth, apply to the root area first and then to the mid lengths to ends and develop for the full development time.\u003c\/li\u003e\n\u003cli\u003eFor a more minimum refresh of colour, comb the colour applied to the roots through to the mid length and ends after 15 minutes and then allow to develop for a further 5 minutes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Can be used on lengths and ends when using Koleston Perfect or Illumina colour on the roots if desired.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAbout Wella Shinefinity\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eUnlock an irresistible silky hair feel with glass-like intense shine. Shinefinity delivers smooth, healthy-looking hair with zero damage, no lift, and flawless colour results.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eIngredients\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eAqua\/Water\/Eau, Propylene Glycol, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Sodium Sulphate, Ethanolamine, Mica, Sodium Sulphite, Dicetyl Phosphate, Ascorbic Acid, Parfum\/Fragrance, Ceteth-10 Phosphate, Steareth-200, Citric Acid, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, 2-Methoxymethyl-p-Phenylenediamine, Titanium Dioxide, Resorcinol, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, 4-Amino-2-Hydroxytoluene\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"00\/00 Crystal 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