{"product_id":"wella-illumina","title":"Wella Illumina Permanent Hair Colour - 60ml","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBuy 4 Get 1 Free on All Wella Colour!\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eDiscount automatically applied at checkout!\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003cspan style=\"text-decoration: underline;\"\u003eDescription\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eCreate dimensional and natural-looking color with up to 100% grey coverage with Illumina Colour. \u003cbr\u003e\u003cbr\u003eMicrolight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. \u003cbr\u003e\u003cbr\u003eThe built-in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever colour is placed. \u003cbr\u003e\u003cbr\u003eVegan and Globally committed to no animal testing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHow-To-Use\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix Illumina Color \u0026amp; Welloxon Perfect Developer in a 1:1 ratio and apply.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor blonde toning, mix Illumina Color and Welloxon Perfect Pastel Developer in a 1:2 ratio and apply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNote: Not recommended for mixing with Koleston Perfect.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAbout Wella Illumina\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eExperience the sheer vibrancy and multi-dimensional shine of Illumina Color. Achieve luminous, long-lasting results with the depth of permanent color, offering a radiant finish that shines in every light.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eIngredients\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eWater\/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Steareth-200, Sodium Sulfate, Ammonium Sulfate, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Fragrance\/Parfum, Xanthan Gum, Disodium Edta.\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"4\/ Medium Brown","offer_id":57470076682588,"sku":"WELILL001","price":7.9,"currency_code":"GBP","in_stock":true},{"title":"5\/ Light 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