{"product_id":"wella-colour-touch","title":"Wella Color Touch Demi-Permanent Hair Colour - 60ml","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eBuy 4 Get 1 Free on All Wella Colour!\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eDiscount automatically applied at checkout!\u003cbr\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDescription\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eAre you ready for un-compromised vibrancy and shine no matter the hair condition? \u003cbr\u003e\u003cbr\u003eDiscover the updated formula of Color Touch: Iconic same results on healthy hair. More true-to-tone on damaged hair.\u003cbr\u003e\u003cbr\u003eWith the low commitment of demi-permanent results, all in one seamless experience with Color Touch. \u003cbr\u003e\u003cbr\u003eNow with an upgraded formula featuring built-in Metal Purifier, Color Touch is vegan, ammonia-free, silicone-free, and mineral oil-free - respectful to hair and recyclable\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow-To-Use\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eApplication\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable gloves. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe mixture can be applied using an applicator bottle or bowl \u0026amp; brush.\u003c\/li\u003e\n\u003cli\u003eApply chosen formula to towel-dried hair or, for even more intensity, apply the directly on dry hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDevelopment Time\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 20 mins.\u003c\/li\u003e\n\u003cli\u003eWith Climazon - up to 15 mins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRoot Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOn visible regrowth apply to root area first.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003eColour Balancing on Lengths \u0026amp; Ends\u003c\/strong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor minimum refresh: Apply color through the mid length for the last 5 min of development. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor maximum refresh: Apply for the full development time. Can be used on lengths and ends when using a Wella Professionals permanent color on the roots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNote: On Pre-Lightened Hair - Develop from 5 - 20 min, depending on hair structure\/desired intensity.\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAbout Wella Color Touch\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eWitness the intense vibrancy and shine of permanent colour, with the low commitment of demi-permanent results, all in one seamless experience with Color Touch. \u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/span\u003e\u003cem\u003e(Subject to change, check packaging)\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eAqua\/ 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